Ford Fathom EV Pickup Will Top Out Under $40,000, Starts at $29,945
Ford says its Fathom electric pickup starts at $29,945 and tops out in the high $30,000 range, with preorders in early 2027 and sales late that year.
Every version of Ford’s upcoming Fathom electric pickup will cost less than $40,000, a senior Ford executive told the Detroit Free Press. The truck starts at $29,945 including a $1,595 destination charge, and the most expensive trim will land in what Andrew Frick, who runs the Ford Blue and Model e divisions, called “the high $30,000 range.”
That puts the whole lineup far below the $62,900 that the average EV sells for in the U.S., according to Carscoops. Frick said there will be “a couple different offerings” inside that price band but gave no trim names or specifications.
Who Ford wants to reach with the Fathom
Frick told the Free Press that nearly 50% of new vehicles sold in the U.S. go for under $40,000. He said prices of new battery-electric vehicles have climbed by about 10% over the past couple of years, which has left many EVs out of reach for a large share of shoppers.
Ford expects the Fathom to draw new and used EV buyers along with people who now drive gasoline or hybrid models. Frick pointed to running costs that he said will be lower than those of a mainstream hybrid.
What the Fathom includes
The Fathom is a mid-size unibody pickup with seating for five. Ford has promised passenger space comparable to a Toyota RAV4 and a targeted 0 to 60 mph time of 4.5 seconds. Carscoops notes that is almost 0.5 seconds quicker than a Toyota GR Corolla.
Equipment reported so far:
- A touchscreen with Apple CarPlay and Android Auto on every model, according to Carscoops
- Ford’s BlueCruise hands-free driving system as an option, likely sold as a subscription
- Embedded Apple Maps and a digital camera dashboard
- A 400-volt electrical system, where the fastest-charging cars today use 800 volts
Battery size, charging speed and the EPA range estimate have not been disclosed. Ford CEO Jim Farley said on the company’s earnings call that the truck is “a lot of fun to drive” and praised the digital features at this price point.
A new platform and a new way to build trucks
The Fathom is the first vehicle on Ford’s Universal Electric Vehicle (UEV) platform. Two large aluminum castings, which Ford calls unicastings, take the place of 146 separate parts in a conventional steel body. Ford said last week it has already produced more than 5,000 of these castings ahead of production.
Production will happen at Louisville Assembly in Kentucky. Instead of one long line, the truck is assembled in three sections at the same time, and the pieces come together near the end. Ford plans more UEV models over the next few years, including SUVs. Carscoops reports one of them could be the next Escape.
What this means for buyers
Ford plans to open preorders in the first quarter of 2027, Frick said. The truck, sold as a 2028 model, is expected to go on sale in late 2027.
Prices can still move before then. Jalopnik points to the Ford Maverick, which once started below $20,000. A base 2027 Maverick now costs $29,990 including destination. Dealer markups on the Fathom are also an open question.
Ford’s leaders have been frank about the risk. In early October, Farley said it would take “a heck of an effort to launch this at scale, at cost, on time.” Ford’s chief operating officer said on last week’s earnings call that Ford will spend the coming months building a supplier base that can deliver quality parts in volume.
Quality is the other concern. Ford has issued 84 separate recalls so far this year, 43 more than second-place Stellantis, according to Jalopnik.
