Genesis Opens GV90 Orders in Korea From 139.5 Million Won

Genesis, Hyundai’s luxury brand, opened sales of the GV90 electric SUV in South Korea on Tuesday, with the cheapest trim priced at 139.5 million won, or about $104,000, according to Electrek. The top version, a four-seat Neolun Executive Suite, starts at 239.5 million won ($178,500).

US buyers will have to wait. Genesis is expected to launch the GV90 in the United States and other global markets in early 2027, and it has not announced US prices.

The GV90 by the numbers

• 139.5 million won ($104,000): starting price of the GV90 Standard, a 7-seater with conventional swing doors.
• 145.5 million won ($108,500): starting price of the GV90 Individual Lounge Seat, a 6-seater.
• 189.9 million won ($141,500): starting price of the GV90 Neolun Standard, a 6-seater with hidden coach doors.
• 239.5 million won ($178,500): starting price of the 4-seat GV90 Neolun Executive Suite, the top trim.
• 123.5 kWh: battery capacity, which Electrek says is the largest in any Hyundai Motor EV.
• 500 km (310 miles): driving range Genesis quotes for the 7-seater on 22-inch wheels.

Two body styles, one platform

The GV90 is Genesis’ first fully electric three-row flagship SUV. It sits on Hyundai’s new eMP platform, which was developed only for its flagship models. Genesis unveiled the vehicle at the Palace of Fine Arts in San Francisco in August.

Buyers choose between the Standard, with ordinary swing doors, and the Neolun, which has what Genesis calls the “Neolun Arch Gate.” That is a coach door system with a hidden B-pillar, the roof support that normally sits between the front and rear doors. Genesis says the doors open and close independently, a first for a B-pillarless design.

Range, power and charging

The 6-seat Neolun with 24-inch wheels is rated for up to 460 km (286 miles) on one charge. A dual-motor all-wheel-drive system produces a combined 657 hp (490 kW) and 590 lb-ft (800 Nm) of torque, which Electrek describes as the most powerful electric setup in Hyundai Motor Group.

On a 350 kW fast charger, the battery goes from 10% to 80% in about 22 minutes, according to the report.

Size and cabin

The SUV measures 208.1 inches (5,285 mm) long, 79.9 inches (2,030 mm) wide and 71.5 inches (1,815 mm) tall, on a 127.8-inch (3,245 mm) wheelbase. It is longer than the Hyundai IONIQ 9 at 199.2 inches (5,060 mm) and the Kia EV9 at 197.4 inches (5,010 mm).

Inside, the front seats swivel 180 degrees when the vehicle is parked, so they can face rear passengers. A display expands to 24.6 inches at the push of a button and switches to a media mode for streaming apps and live TV. A 25-speaker Bang & Olufsen sound system with Dolby Atmos is fitted, and a 25-inch head-up display shows speed and navigation on the windshield. Genesis also lists a 12-airbag roof airbag system and wood floors with radiant heating among the “world-first” features.

The GV90 is the first Genesis with the next-generation Pleos Connect infotainment system, and the first Hyundai Motor Group vehicle with a buttonless power system. The car starts when the driver presses the brake.

What this means for US shoppers

Electrek reports that the Standard is expected to start at around $100,000 in the US, while the Neolun will likely start closer to $150,000 or more. Those are the outlet’s expectations, not Genesis figures. For background on how sticker prices and dealer costs differ, see our explainer on MSRP versus invoice price.

A Genesis official said full-scale sales began in Korea first because of strong interest since the global premiere.

Source: Electrek