Arkansas Chevy Dealer Adds $400,000 Markup to Corvette ZR1X
An Arkansas Chevrolet dealer listed a Corvette ZR1X convertible at $696,445 after a $400,000 markup. What the sticker says and what buyers should know.
George Nunnally Chevrolet in Bentonville, Arkansas, put a $400,000 markup on a Corvette ZR1X convertible, bringing its asking price to $696,445, according to The Drive and Carscoops. The car’s manufacturer’s suggested retail price (MSRP) is $296,445.
The Drive calculated the markup at around 130% over sticker. Photos of the window sticker spread on social media in late October, with one post on X dated Oct. 30, 2026.
The car and the sticker
The Corvette in question is a 3LZ-equipped convertible, a loaded-up car painted Red Mist Metallic with a Jet Black interior, Carscoops reported. The ZR1X is the all-wheel-drive flagship of the current C8 Corvette lineup, with a V8 and a hybrid system.
The dealer labeled the extra charge an “Exclusive Market Value Adjustment.” Further wording on the sticker calls it a “Tier-1 Production Allocation, Extreme Exclusivity, and Hypercar Demand Premium.” The fine print adds that the price reflects collector interest across the country and what it describes as strictly limited production at Chevrolet’s Bowling Green Assembly plant.
Both outlets dispute that justification. The ZR1X is a regular production model, and Carscoops wrote that Chevrolet is not strictly limiting how many it builds, even though demand for the car is strong.
How the price compares
Reports differ on the ZR1X’s starting price. The Drive put it at $230,000, while Carscoops gave $212,195. Either way, this convertible’s MSRP sits well above the base car because of its options.
Markups on Corvettes are nothing new. The Drive said it has seen dealers add $100,000 or more to the C8 ZR1. By its count, this dealer’s charge beats existing markups by a factor of three or four.
At close to $700,000, the asking price overlaps with Italian supercars sold in the United States. Carscoops pointed to the Lamborghini Revuelto, which starts a little above $600,000, and the Ferrari 849 Testarossa, priced from about $565,000. Carscoops noted that the ZR1X’s performance is in the same range as those cars.
Carscoops also reported that the car was not listed on the dealer’s website when it checked.
Why it matters for Corvette shoppers
A market adjustment is an extra charge the dealer adds on top of MSRP, and it can make the same model cost very different amounts from one store to the next. The Drive wrote that no new car in the world is worth what this dealer is asking, and argued that a markup several times larger than others on the market shows the dealer is trying to set a price, rather than follow one.
Shoppers weighing a ZR1X at any price also face a product question. Corvette chief engineer Tony Roma said last year that the ZR1X “is not the end of the story,” Carscoops reported, which has fed speculation about a model above it before the next-generation C9 arrives. One idea floated by Carscoops is a version that pairs the new 6.7-liter V8 with the ZR1X’s twin-turbo and hybrid all-wheel-drive setup.
